LinkedIn: A User Guide by Networkio

LinkedIn is the largest professional social network with over 700 million users worldwide. This platform is essential for job searching, building business connections, and developing a professional brand. It is especially popular abroad, where having a well-structured profile is often a necessity for successful employment.

Why is LinkedIn essential for career growth?

• International recognition: LinkedIn is widely used outside the CIS, and including a profile link in your CV or résumé significantly increases your chances of being noticed by employers.
• Job search: A vast number of vacancies are posted on the platform. You can not only search for jobs but also contact recruiters directly.
• Networking: The platform helps you find partners, clients, and new leads for business.
• Personal branding: LinkedIn allows you to showcase your professional achievements and skills, boosting your reputation in the professional community.

How to use LinkedIn from Russia despite the block

LinkedIn has been blocked in Russia since 2016, but you can still access the platform using a VPN. Recommended VPN extensions:

• Hola – The free version is sufficient for most tasks.
• BrowSec – Works quickly with Google Chrome and Firefox.
• ZenMate – Supports all major browsers except Internet Explorer.

Once you've installed a VPN, go to www.linkedin.com and register.

Creating a Profile: First Steps

Registration:
Enter your first and last name, email address, and create a password. Then confirm your email.

Filling out your profile:

• Specify your profession, location, and industry.
• Add a professional photo — smiling, with a neutral background and business-style attire.
• Customize your profile URL to look professional, e.g., linkedin.com/in/yourname

Key Sections of Your Profile

1. Profile Photo

• Should be professional, but not overly formal.
• Avoid busy backgrounds and group photos.
• A smile makes your profile more approachable and appealing.

2. Summary

The Summary section is a brief professional overview in 4–5 sentences. You can include:

• Who you are and what you do
• Your professional mission
• Key skills
• Examples of achievements (use numbers when possible)

Suggested structure:

• Introduction
• Strengths and experience
• Achievements or proof of skills
• Call to action

3. Work Experience

List your:

• Current and previous roles
• Key responsibilities (2–3 points)
• Achievements (quantified if possible)